Marketing to increase class numbers
/Today in Office Hours I’m going to talk about marketing to increase class numbers.
There are so many different things you can do in marketing to increase class numbers. I will give you the big long list but then just elaborate on one of those strategies for you to try yourself.
Marketing means the processes for creating, communicating, and delivering, offerings that have value for customers. Not so bad right?
I think marketing is taboo or has a bad wrap, especially in the health and wellbeing sector.
When I found this definition of marketing it resonated with me and I realize why I enjoy it so much.
Because I love to create and give value.
So when it comes to marketing your yoga classes or studio i am sure you are overwhelmed with the list of things you could or should be doing to increase numbers right?
Things like
Facebook advertising
Flyers and brochure distribution
Emails
Blogs
Social media presence
Free class trials
Expos and public events
TV commercials
Word of Mouth
I won’t’ keep going I do not want to increase your anxiety about what you are not yet doing and get you st start with my favorite strategy. Which I am modeling right here actually.
Giving away content for free, that is valuable to your audience and gently reminds them that you are there for them when they need you most.
I call this strategy 3 Ways because you are kicking three goals at once.
Here is what you do.
Create one piece of content that has information for your clients or potential clients that is useful and that they can immediately apply and see a small result.
Post that content into a blog, send it in an email, post it on your socials.
This is called repurposing content and it is brilliant and not a massive time sucker.
You just need one good post.
I am even going to share with you exactly what I have shared with my community this week.
My top tips
Keep it short and easy to consume in 5 minutes
Send them out regularly. You need to decide how often and create a schedule and stick to it. Some I do weekly others I do monthly.
Always have a clear call to action at the end of the post.
The example I am sharing with you is right below click here to read the blog post, which then got sent in an email, and posted on social media channels.
If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.