Email Marketing Tools

Today in Office Hours I’m going to talk about email marketing tools.

I have to say I was slightly alarmed when I saw the response to the poll asking you what email marketing tool you used to send your emails and everyone selected Gmail or Hotmail.  No one even chose Mailchimp which by the way is almost as crap as Gmail and Hotmail but they charge you for it.

So today I want to talk about email marketing tools.

A system on your computer that houses your email list.

I'd love to hear from you on this one, friends.

Which one are you? 👇

1. I don't have an email list

2. I have a list but don't email them

3. I have an email list and use it all the time

Here is the thing.

They do much more than house your email list and send them emails.

They have functions that make them a marketing tool. So you can market your audience.

I’m including a link right now into the comments where you can read my Yogandbusiness blog.

Now what you probably don’t realise is the page you arrive at when you click that link is a landing page which is a built-in tool as part of my email marketing tool.

What you don’t realize is that when you enter your email and subscribe you not only join my email list but you get tagged so I know where you fit within my list of people. You will get tagged with business whereas a student who is clicking on a link for another service of mine will be tagged with student, so when it comes to sending emails to my audience I can choose who I am sending it to based on what information or offer I and talking about. That marketing, targeting your audience.

There is a heap of other tools available like being able to create a series of emails that send out over a period of time, so you are not chained to your computer every day sending emails. Write them all in one go, schedule them, and off you go and teach, knowing your students will receive daily, weekly emails depending on how regularly you have scheduled them.

See how specific and direct a tool this can be? Unlike Social media.

The truth is if you hadn’t already noticed social media is random. The algorithm determines what your followers see, which definitely does not mean they see every post you put up.

However, with email, you can choose exactly who you want to send your message to and make sure they receive it and if they want to find it an hour later they can.

Does that not make you go crazy when you see something on FB you want to revisit and you spend hours scrolling never to find it. right?

I have thousands of people on my email list and although I am super active on social media I absolutely do not rely on getting my message out via social media.

So here's how to get started if you aren't utilizing email marketing yet...

1. Try a bunch of email marketing providers, see which one is easy for your to navigate, which is feature-rich, remember you want it to have more features that you even understand because want to be able to grow into it. I started in Mailchimp and outgrew it within 6 months of growing my business. Some you might like to check out are ConverKit, Active campaign, Get response, but to be honest there are many out there, and yes expect to pay for it, it’s worth it.

Here is a perfect example FB banned me for 7 days (I didn’t do anything wrong) anyway i had no way of connecting with my community of followers. They just thought I went silent for a bit. As you will have experience FB changes its rule and algorithm all the time, you can not reply on them for you followers. You need email addresses, not FB profiles.

2. Once you have an email provider it will be super easy to start collecting more emails because you have a way to attract them, get them, and house them.

3. Email your dang list! Remember there is an unsubscribe button at the button of the email if they want to stop receiving emails from you.  But to keep people on your email list make sure you include information that is valuable to them in your emails. Be relatable and build trust by giving them information that will help them not clog up their inbox. Think about how you manage your inbox, you keep the emails you don’t have time to read but want to, you unsubscribe from the spam and actually I am grateful for when I get another email that reminds me of an event of an offer that is about to end because life is busy and I need reminders.

The hard truth is that yoga teachers aren't taught the basics of business & marketing. That’s why I’m here. I am coaching yoga teachers in business and marketing strategy to help grow their business and survive in this over-saturated market.

If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.

Join the Yogandbusiness FB group HERE.