How to Improve Email Open Rates
/Today in Office Hours I’m going to talk about how to improve your email open rate.
I am assuming in today’s training that you have an email list and are emailing them.
Now I know from a previous poll that many of you are sending emails from your Gmail or Hotmail account and if this is still you…
Please watch my previous office hours about email marketing tools because without an email marketing tool you don’t even know what the open rate of your emails is.
And with an email marketing tool, there are functions that will assist you to increase your email open rate and click rate.
I am going to give you some tips today on this you can immediately do to improve your email open rate.
Use tags and segments to target who you send your emails to.
Tweak your subject lines to increase the open rate
Email regularly, you won’t get your emails opened if you are a stranger to them.
Look at your data, which you can only do if you have an email marketing tool.
The healthy open rate is 30%. The average Click rate is 2-5%
Use these as guides to determine how well you are doing in your email marketing.
Watch the full training here
You can find all my Yogandbusiness tips in my private Facebook group Yogandbusiness.
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