Ideal Client

Today in Office Hours I’m going to talk about attracting new clients and focusing your energy in your business.

This community voted in my poll yesterday that "attracting potential clients" and “where to focus energy in their business” were the biggest challenges they currently face - so let's talk about it.

You might be thinking that...

❌You need to cram "more value" into your offers

❌You need to slash your prices

❌You need to chase a larger following

And I'm here to tell you today, you don’t need to do any of these things.

Doing all these things I just mentioned means, we start to spread our energy. A sure-fire way to burn out…

And you will probably experience that when you do these things you still hear crickets, it does actually increase sales. 

Here is the thing…

Attracting potential clients is not just getting people to buy from you.

Actually it means taking them on a journey which starts with you recognising where they are right now. Connecting with them in their current challenges in life in that moment. 

We do this with social media posts and emails.

Then, Building a relationship with them through resources & email communication

Then after time, we have to allow time for them to feel ready to work with you. 

But before all of this, there is one key thing you must do, know your audience.

Who is your ideal client/student?

Have you thought about this? Have you done the work to identify who it is you really want to work with? Who you can serve the most and also who you don’t want to work with they will ultimately drain you. Right?

So if you are offering a free trial or some kind of freebie and you are getting a low attendance or little uptake on that offer, then you are likely offering it to the wrong audience and that is perhaps because you have not identified your ideal audience.

Are you catering to "anyone" and "everyone"?

Are you thinking I can’t narrow my audience down, it will be too small? Do I need to reach as many people as I can?

I am sorry but this is not the approach.

You need to speak to the people you believe you can best serve and first you have to ask yourself who is that.

Your problem is not the price. Ie. How much you are charging.

Your problem is not the service, ie group classes or private or workshops

It's speaking to people who want what you have to offer and first, you have to 

1. Identify who that is

2. Then write to those people in your posts and emails

3. Then offer them what it is they need to help solve their problem

If you have a very clear image of who your ideal client is, then you can appeal to these people with the written copy, messaging, and offers that will resonate with them.

I know it is hard to narrow your audience and believe that this is not going to narrow down your sales, but can I give you an example to help you understand the value of knowing who your ideal student is.

Imagine JBHIFI, your one-stop-shop for everything electronic, imagine the shop full of people, all different people with different needs and desires, some are looking for a robot vacuum, others for a mobile phone, someone else is looking for a computer, and someone else for a computer and as you are familiar with this shop there are about 10 options for each of these needs. 10 different robot vacuums, 10 different computers, 10 different mobile phones, etc.

Imagine a mobile phone shop, all they sell are mobile phones, everyone entering the shop is only looking for a mobile phone and they are there because they need a mobile phone or want a new mobile phone. 

The mobile phone shop is going to convert much better because they know what their client wants, however, JBHIFI doesn’t know exactly want the client wants and they overwhelm their clients with so much choice that often you leave feel overwhelmed with choice, or not buying what you went in for because you got distracted by other things, and not sure its the best place to buy from because they do not specialize in what it is you are exactly looking for.

If you can get clear on your ideal student, what they look like, their age, profession, income, their problems, and desires, then you can offer them one product that is going to match them.

This will enable you to know where to focus your energy in your business and support you to attract new clients who will stick with you.

CLICK HERE TO SEE THE PREVIEW OF THE LIVE VIDEO

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