Repurposing Content

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Today in Office Hours I’m going to talk about engaging your audience and building a trusting relationship within content that doesn't take hours to create.

Now I know that the idea of creating content can be overwhelming, and I am guessing like the rest of us you have tried to implement a content calendar, but it still feels like creating content is hard, takes time, you don’t know what to write on and who knows if anyone is even reading it so what is the point?

I’ll tell you the point.

I've told you these statistics before, but I am going to share them with you again because they are particularly important for the WHY you should still create content for your audience.

1-5% Are ready to buy from you

1-5% Will buy soon

60 % not now thanks maybe later

30% will never buy from you

My point is that 60% are who you need to focus on and look after and we can do that with engaging, informative, and free content without it taking you hours every week to create

If you continue to provide this 60% with informative, engaging content that they can apply and is useful and gets them results their trust in you will build and they will continue to follow you and eventually buy from you.

There is a trick in finding that sweet spot of not giving away all your IP for free and creating a gap so that while they can learn and get results from your content, there comes a point they need more help from you and will have to buy your service to get that extra advanced hand-holding service, which is worth $, right.

We have to create content that reaches our audience on a regular basis so that we stay on their radar and continue to help them in small ways.

We know our audience likes to consume content on different platforms and in different ways.

Mostly being 

Email

Facebook

Blogs

All of which can include a combination of video and written word.

So this is what I do to create my content.

I have no shortage of ideas on what to write on and that is a whole other office ours video on content creation ideas:)

  • Once I have chosen my content ideas.

  • I spend up to 2hrs once a month. 

  • I write 4 posts, fully written content word for word how I would say it if I was talking to someone, sharing information on a particular subject.

  • If it needs some pictures I’ll create them to accompany the copy.

  • If I am also offering this content in video format, I’ll film all the scripts one after the other and then have videos to accompany the words.

  • Then I repurpose the content. This content will go on all 3 platforms, Fb, email, and blog.

  • A blog allows for long-form content where I will post the entire written script and video

  • Fb asks for shorter content and video works well, so I’ll just include the first 2 paragraphs of the copy and then the video plus a link to the blog for long-form.

  • Email I’ll include some of the stories and cut them down to a step-by-step, dot point form so it is still informative but not all the details and again link to my blog for all the deets and the video.

Then all you have to do is schedule the content.

So a quick overview

  1. Plan what content topics you want to write on

  2. Create the content

  3. Tweak it for different formats

  4. Schedule to each format

  5. Hit your audience on all fronts with engaging, informative content they can’t get enough of

Stay tuned I've got great training on how to come up with great content ideas week after week. 

If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.
Join the Yogandbusiness FB group HERE.