Today in Office Hours I’m going to talk about content ideas. What to post, video, and blog about.

Content that your audience really wants to engage with.

Let’s face it, these days there is just so much content out there.

It can be seriously overwhelming to know what to talk about that will engage your audience, but more importantly, I want to make sure I am not wasting my audience's time.

Their time is as precious as yours and I want that time spent on socials or online to be worth it, not wasting and draining.

So today I want to talk you through a bunch of ways how to come up with content ideas that are going to have your viewers wanting more and feeling grateful for your knowledge and sharing it.

I seriously get emails every week from my viewers thanking me for something they saw or read and share with me how that piece of knowledge was helpful.

Let’s aim to create content that yes has our viewers buying from us down the track, but that immediately satisfies a need or pain point they have.

Good content will help us to connect with audiences beyond selling.

So get your pen and paper out and be ready to create firstly a

Content mindmap

I am going to help you create a list of all the things you can possibly share on so that you feel confident that you will never run out of content ideas and have the best piece of content to share at the right time.

The first thing you have to be clear on is WHAT you help people with.

I’m going to use Yogabranches my online business as an example.

I help people create a sustainable home yoga practice.

Write down one sentence that tells me who you help. What is the specific pain point you are helping them with?

I help people with anxiety. I help people with money mind madness.

The write out 6 main topics you can write on to help people achieve that.

Ie, back to my Yogabranches example.

My main topics to teach on are

Time management
Yoga and travel
Sequencing
Props & equipment
Injuries

For each of these main topics get more specific on strategies you can teach people to solve that problem.

For example for Time Management

Prioritizing time
Removing roadblocks/excuses
Calendars and schedules
Practice durations
Routines

So if you write out 5 topics for each main topic you already have at hand 25 pots topics to teach on.

We want to deliver small bite-size content, this method will help you achieve that rather than over-delivering and sharing everything you know about one topic in one post and ultimately overwhelming your viewer rather than encouraging them with one small actionable step they can take.

Answer the public.

Use this search engine to give you the when which, who, what can, where why, on your topic. It is a great way to get ideas on what your audience might themselves be searching in google on your topic.

Market Research

This is an excellent way to not only get ideas on what to teach but to be confident you are creating content your audience wants.

Ask them what they need help with.

Chat to your students before and after class and really listen to what they are saying. You don’t have to ask them, what do you need help with you have listened to their pain points when they talk.

For example, a student mentions they are too tired to practice yoga at home when they get home from work. There you have a topic to teach on, and more than one. 1. You can teach Viparita Karani, the perfect home practice asana after a day at work. 2. Carve out time before work to practice to avoid the trap of being ‘too tired to practice’

Do you get the idea?

My Stories

What is happening to me in my life is a great source of content ideas, because I am on the same journey as my audience, just a few steps ahead. :)

So if something happens to me in my practice, it is very likely that my audience has had the same thing happen to them and this is a great way to connect with your audience, by sharing a story about something that happened to you and what you learned from it.

If you do each of these strategies, you will get cross-over, but you will also have a huge list of content ideas to write on so you are not a content machine rather than feeling drained and exhausted and struggling for something to engage your audience with.

With these approaches you will be able to create content that engages your audience, helps them and has them coming back for more.

IF you have 25 pieces of content, you know you can also repost them, just because you posted it once, it does not mean everyone saw it, and it’s old news.

So get yourself a content scheduling software so that you can recycle the content to repost every couple of months and your social media platforms will be pumping with engaging potential clients.

If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.
Join the Yogandbusiness FB group HERE.