Diversify your products

Today in Office Hours I’m going to talk about diversity in your business. 

I could say with equal confidence you just need one good product and focus on selling that product and don’t get distracted.

I could say with equal conviction you need to have diversity in your business to increase revenue and be safe.

While I would definitely say that if you are starting out you just need one service, product or offer to focus on in your business.

I.e beginner course or 10 class pass.

But when you are more established in business then diversifying your products can be a fun, creative, and good way to increase revenue.

Offering workshops, special classes, retreats, privates, and props in addition to your class passes will increase revenue.

Of course, you only want to be doing these things if there is going to be a profit.

Well, I won't say only.

I sell props at the studio and we make a very small profit, nothing worth calculating, but we offer it as part of the service, so we are a one-stop-shop for everything yoga.

I’ll give you some figure examples from my business because some things are definitely going to be more profitable than others

Watch the video for all the details on diversifying.

If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.
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