Today in Office Hours I’m going to talk about diversity in your business.

Today in Office Hours, I’m going to talk about content ideas. What to post, video, and blog about.

Now I know that the idea of creating content can be overwhelming, and I am guessing like the rest of us you have tried to implement a content calendar, but it still feels like creating content is hard, takes time, you don’t know what to write on and who knows if anyone is even reading it so what is the point?

Today in Office Hours I’m going to talk about attracting new clients and focusing your energy in your business.

This community voted in my poll yesterday that "attracting potential clients" and “where to focus energy in their business” were the biggest challenges they currently face - so let's talk about it.

I am assuming in today’s training that you have an email list and are emailing them.

Now I know from a previous poll that many of you are sending emails from your Gmail or Hotmail account and if this is still you…

I have to say I was slightly alarmed when I saw the response to the poll asking you what email marketing tool you used to send your emails and everyone selected Gmail or Hotmail. No one even chose Mailchimp which by the way is almost as crap as Gmail and Hotmail but they charge you for it.

Don’t click away or pause the button because you are thinking boring who wants to look at data.

Data and numbers can be sexy:0

Well maybe sexy is an overstatement but when you learn to read data and can use that data to make decisions in your business you will feel empowered and more importantly like you are making informed decisions and as result progress rather than just hopping from one experiment to another not sure if it attracted new students or not.

There are so many different things you can do in marketing to increase class numbers. I will give you the big long list but then just elaborate on one of those strategies for you to try yourself.

Marketing means the processes for creating, communicating, and delivering, offerings that have value for customers. Not so bad right?

We all know class numbers fluctuate and at times it feels busy and other times studio numbers feel so low and so do you.

Your email list is the most valuable thing you own.

I don’t care how many followers you have in IG for Likes you get on a Facebook post or even if you have hundreds or thousands of people in your Facebook group. It’s nice, it might make you feel ‘liked’ but what really matters is how many people you have on your email list.

Does it have to be me to break this news to you?

When I first learned this in my early days of business, I had just finished building my Yogabranches website.

Free offers are a great way to attract new students to your studio or classes.

Giving something away for free does not have to cost you anything and in today’s office hours I want to give you some ideas on what you already have or can easily make to give away for free to attract new students.

Can I ask how overwhelmed do you feel on a scale of 1-10 with everything you ‘think’ you ‘should’ be doing for your business.

A landing page is essentially a webpage but you will notice that it has no navigation bar and on the page, you can only do one thing… Opt-in to the offer on the page.