Sending Emails
/I’ve said it before and I’ll say it again.
Your email list is the most valuable thing you own.
I don’t care how many followers you have in IG for Likes you get on a Facebook post or even if you have hundreds or thousands of people in your Facebook group. It’s nice, it might make you feel ‘liked’ but what really matters is how many people you have on your email list.
I have 15k people in my Home Yoga Practice Facebook group, and I work to nurture, engage and support those people, but I really want to turn that 15k into names and faces that I am really connecting within a much more personal way.
And I can do that through email.
And you have control over your email list you have no control over your Facebook or IG accounts and from one day to the next they could be gone, or you could be banned. Yes, I was once banned for 7 days from my own group for violating community standards. BTW I did nothing wrong, it was a Facebook glitch, but it made me realize that I needed a way more secure way to connect to the people that I had control over.
Hence the focus is on growing my email list.
There is a lot to say about emails, like how to grow your email list, and email tech, and email writing, but in today’s office hours I just want to talk about your approach or shall we call it mindset to sending emails.
Tell me in the comments are you a bit afraid to email your mailing list? Are you worried you are SPAMing them?
If you have been following me for a while you will experience that sometimes I send lots of emails other times few, but I am definitely more than less and I have a few mantras that support me to send as many as I do.
Always offer value in your emails. If there is some helpful information in the email you are more likely to have people who want to continue to read them. If you continue to offer even a small bit of value people will not unsubscribe, because they want to learn from you and it’s free so they like that.
Emails are a good way to share longer-form content and connect to your audience. We need our audience to know, like, and trust us if we want them to buy from us. You are way more likely to buy from someone you know like and trust than from someone you just met right. So use emails to get to know and share with your audience about you.
Life is busy and an extra email or two to remind your readers about a deadline or discount, they will be grateful for. If they don’t want the offer and don’t unsubscribe then take that as a ‘no thanks, maybe later’ rather than they don’t like me or want what I have to offer.
You are not holding your subscribers hostage, they can unsubscribe anytime and be happy when they do. It means you can be confident that you are emailing people who really want to hear from you and you don’t have to worry about spamming them. And hey, when people unsubscribe it's a good thing, it will keep your email software fees down too:)
If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.