Does it have to be me to break this news to you?

When I first learned this in my early days of business, I had just finished building my Yogabranches website.

I’d spent too many hours with the layout and content and fussing about things that would never make a difference to moving the needle in my business.

Have you guessed what I’m about to say?

You don’t need a website.

There I said it…

Now your jaw has dropped or you are pushing back with thoughts like “What! Everyone needs a website”

Yes and No.

What I want to stress in this post is exactly that question. Do YOU need a website?

I don’t. But I learned that the hard way… after I had built it.

Here are some questions I want you to ask yourself to determine if you need a website, or could you spend all the time and money on moving the needle in other ways.

Now before we jump into the questions, I think it’s important to explain I don’t need a website for one of my businesses but I do for the other.

My online business Yogabranches does not need a website, although I have one that I never look at and I doubt anyone else does either.

My yoga studio business does require a website and is visited daily.

With my online business, I drive traffic to landing pages that sell my online services or have people sign up for my online services. Landing pages as I explained in the #officehours is a far more direct route to getting a conversion, i.e. result.

A website is a roundabout way.

In simple terms a website is good for information, like reading a tourism pamphlet or perusing the aisles of a book shop, 80% of the time you don’t buy, you are just getting information or killing time:)

Whereas if you have landed on a landing page it is because you are looking for something specific and clicking on the landing page leads you to believe you will find it there. On a landing page, you can’t cruise around and get lost in information, there is only one thing you can do on that landing page, sign up or buy.

Your business website accommodates various paths to take while landing pages accommodate a more specific action.

So my question to you is… do YOU need a website?

Still, thinking yes?

Answer these questions and find your answer.

What do you sell?

Service
Product
Both

How do you currently get customers?

Cold calling, emails, flyers
Word of mouth
I don’t have any clients

What do you hope to gain from a website?

More people buy from you
Generate more leads
More people know about you

If you answered A more than once I’d say you don’t need a website and should really do your homework about the benefits of building one for your business.

You can find all my Yogandbusiness tips in my private Facebook group Yogandbusiness.
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