FREE Offer
/Today in Office Hours I’m going to talk about free offers.
Free offers are a great way to attract new students to your studio or classes.
Giving something away for free does not have to cost you anything and in today’s office hours I want to give you some ideas on what you already have or can easily make to give away for free to attract new students.
In previous office hours videos, I talk about Opt-in, which is essentially a way to get a new potential client’s email address so you can start communicating with them about your service.
In order to get an email address, we need to give the new potential student something in exchange for their email address.
For people to give their email you have to be offering them something they really want that is going to help solve a help problem they have.
First, you need to identify what the problem is they are trying to solve.
In my business coaching program, I spend quite a bit of time with my clients working on this step because it is important to identify what the real pain points of your potential clients are.
But for the purpose of today’s videos, I’ll just give you some examples of problems your client might want to resolve with yoga to get your mind ticking.
Think about a student who has recently joined your classes and why they joined yoga with you in the first place. I hope you know why. It is important as a teacher but also as a business owner to ask these questions of your students, this is important market research.
For example I recently had a few guys join the studio because they work long hours in hospitality, they are on their feet all day and need to stretch and relieve body aches and pains.
Or another student recently started because they had a miscarriage and want to look after their body better and settle their minds after the unsettling experience of the miscarriage.
Once you know what your students need it is easier to decide on what to offer them for free in exchange for an email address to attract them to your studio.
A final example I will leave you with is you hear students returning to yoga after a break and the only reason they stopped was that they got out of habit and found it hard to get back.
In this case, the best thing I can think of to give these students is a free class to come back and restart a routine.
For students who are suffering minor pain and strain from their work, perhaps you want to offer them a PDF sequence with 3 postures they can do at home at the end of a big workday.
The free thing may or may not bring them directly to your classes.
Remember the point of the free offer, it is to
Begin to help solve their problem
Start a relationship with the new potential client
Begin to build trust so that selling to them down the track is easy
I will give you a big list of potential free offer ideas to get your thinking cap on and start to come up with something that you can easily create, that will help someone and not cost you anything.
Quiz
Downloadable pdf
Video file
Audio file
Free class
Competition
Worksheet
Template
Checklist
Once you have your freebie, give it a catchy name.
Remember that what you are offering needs to link directly to solving their problem. Make sure you can draw a direct link between the two so that you easily attract people to sign up for your freebie.
For example, if your student’s problem is neck and shoulder tension, then a 10-minute neck and shoulder PDF illustrated sequence are ideal for them.
Lastly, the freebie needs to be easy for your audience to consume. You want it to be something they can easily do and get a quick result. So if you are offering a video class, make it short, so they can do it with ease.
Once you have your free offer you can then create an opt-in page and start sharing on your social media and to your email list to attract new potential students.
If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.