Opt Ins
/Today in Office Hours I’m going to talk about Opt-Ins and Landing Pages.
A landing page is essentially a webpage but you will notice that it has no navigation bar and on the page, you can only do one thing… Opt-in to the offer on the page.
This is what makes landing pages and opt-ins so effective.
There is only one thing they can do on the page, give you their email address and opt into your offer.
Landing pages and opt-ins are a direct route to getting people interested in what you are offering to find out more without having to sell anything to them.
With a landing page opt-in we are offering your interested new potential students something free in exchange for their email address.
An Opt-in is essentially a form embedded in a landing page in which you can get permission from a potential client, (in this case yoga student) to start communication with them via email.
Opt-ins are a marketing tool used to grow your email list of potential new clients.
The most popularly opt-in when digital marketing started as a newsletter sign-up. Give your email address and we will send you a weekly newsletter.
Remember those?
While you will still find these on websites they are less successful these days in converting because people are more selective about what they receive in their inbox and having the opt-in on-page in your website is far less convertible than if it is on a landing page.
For the simple fact on your website they can choose to click and a number of places and buttons but on a landing page they can only do one thing. Enter their email and click submit button.
So I mentioned you need to give the new potential client something in exchange for the email.
For people to give their email you have to be offering them something they really want that is going to solve a problem they have.
I know your mind is racing with what can I give away that won’t cost me anything… pause take a deep breath I’ll cover opt-in offers in another training video.
One thing at a time is so important to remember, otherwise, you will feel constantly overwhelmed and inconsistent in your approach.
So for now let’s stay focused on opt-ins and how you might build one, then we can worry about what you are going to offer on it.
Before I talk about how you can build one, I want to tell you one more thing about why opt is are so powerful in growing a healthy email list.
Opt-ins have an inbuilt function called a double opt-in. Now without getting too technical on you, this function forces the new subscriber to confirm they do want to receive emails from you.
This is important, you don’t want to gather a list of fake emails, nor do you want to be emailing people who don’t really want to hear from you.
The double opt-in function is critical for growing a healthy email list of people who genuinely want to learn from you and hopefully buy from you down the track.
Want to know how you can get one of these babies set up so you can start getting the email addresses of potential new students?
There are a few ways you can
Use a landing page builder like click funnels or lead pages
Use a built-in feature in your website builder which is called a promotional pop-up
Use an email marketing app as Mailchimp or Convertkit built-in landing pages
An Opt-in is a great way to get new potential clients’ (students) email addresses so you can send them information and opportunities to buy your service.
Keeping in mind once you get an email address you don’t just start selling them your service. You’re building a relationship and it is time to start nurturing them with content and information that is useful so you can begin to build their trust in you.
That’s another training video:) What to write and how often to email.
Now you know what an opt-in is and how powerful it can be in capturing a new market of people. Join me next week and I’ll walk you through different things you might offer in exchange for an email address.
If you liked what you heard and want more tips like this come and join my private Facebook group Yogandbusiness where yoga teachers from around the world are gathered to support each other in the business of yoga.